GOP wants to change its brand

[zebonaut]

They will be starting some ad campaign to show smiling faces of republicans running through open grassy fields holding hands with black actors; visiting with people they never visited bofore; hiring Pepsi company ad execs; etc....

Hope Anonymous brings the whole wretched computer scam down

[teknomanzer]

1. Lipstick on a pig...

So Republicans want to find a way to win elections apart from suppressing the vote? Maybe they should wake up and realize that changing the message isn't going to work. The policies are bringing them to ruin. The product sucks and no amount of redressing is going to change that.

[wandy]

2. Their going to invest in marketing. Great...............

That image change sure ought to work. Think about it.....

Chicken McNuggets are marketed as food.
Fishey bites are marketed as food.
The Yugo was marketed as a car.
GMOs are marketed as the answer to world hunger.

GOP co. can be remarketed as, as.. err... Can anyone help here?
What's a good marketing strategy if you were selling the product of a 'one hole outhouse'?

[Thor_MN]

3. He is not comfortable doing that promo and is hard to watch

I wonder how many times he got his ass kicked in school?

[Gidney N Cloyd]

4. I was half expecting some kind of "I'm a PC/I'm a Mac" parody.

[kenfrequed]

5. Ok...

So I went to their website and I don't see this new report or research at all. Where is it? Did the GOP suddenly discover that tax cuts, tax cuts, tax cuts, and wealth-fare for the rich doesn't attract voters?

[kenfrequed]

6. OK I found it.

99% of this crap is spin, PR, advertising, and framing. There is nothing substantive that they have suggested changing. Nothing.


http://www.gop.com/news/chairmans-blog/rnc-chairman-reince-priebus-remarks-from-the-national-press-club/

[aint_no_life_nowhere]

7. Like Chris Matthews suggested

it's like thinking the Cleveland Browns can win the Superbowl by changing the style of their uniforms.