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Sat Aug 16, 2014, 09:36 PM

Interactive re: World Trade Center new logo

http://www.businessweek.com/articles/2014-08-15/the-world-trade-centers-new-logo-has-at-least-six-meanings?google_editors_picks=true

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The World Trade Center has a new logo, designed by branding agency Landor Associates. The symbol’s five austere black bars have to encompass a lot of meaning, including a few dualities: past and future, presence and absence, sacred memories and profane retail outlets.

That’s a lot for any emblem to convey, especially one so ostensibly simple. Below, we unpack all the embedded symbolism, from the trident (the three-pronged beams at the Twin Towers’ base) to the pools of water at the National September 11 Memorial & Museum, where the towers stood.

Scroll over the descriptions on the left to highlight the corresponding elements of the design:
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Reply Interactive re: World Trade Center new logo (Original post)
LiberalElite Aug 2014 OP
loudsue Aug 2014 #1
Warpy Aug 2014 #2
NV Whino Aug 2014 #3

Response to LiberalElite (Original post)

Sat Aug 16, 2014, 10:04 PM

1. The "W" stands for junior, whose family was in charge of security, and who was responsible for

"another pearl harbor".

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Response to LiberalElite (Original post)

Sat Aug 16, 2014, 10:31 PM

2. They should just cut to the chase

and paint a big target on that thing.

Every crazy in the world is going to want to take it down.

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Response to LiberalElite (Original post)

Sun Aug 17, 2014, 12:17 AM

3. Not what I would call a great logo

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