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Ad of the Day: Acceptance Is the Greatest Gift in This Lovely Christmas Ad From Sweden
AdWeek:
Being with your family during the holidays can be awkward, and it can be especially awkward if you're a teenager who's transitioning from male to female. Elkjøp, an electronics chain in Norway, has created this heartwarming Christmas ad about understanding and acceptance between a father and his daughter.
The spot, titled "The Teen," starts out with a pan into the living room of an ordinary family home during the holidays. Mom is bringing out a punch bowl, gifts are being exchanged, the family is playing games and laughing—when we suddenly shift focus to dad, who is turning a gift over and over in his hands.
He looks up from the gift and across to where his transgender daughter is sitting and pulling uncomfortably at the sleeves of her sweater.
Dad gets up his courage and walks over, handing the gift to his daughter and still trying to sort through his own feelings. The daughter unwraps it to discover a 2-in-1 hair straighter and curling iron—a gift that clearly shows Dad's acceptance of her as she is.
The spot, titled "The Teen," starts out with a pan into the living room of an ordinary family home during the holidays. Mom is bringing out a punch bowl, gifts are being exchanged, the family is playing games and laughing—when we suddenly shift focus to dad, who is turning a gift over and over in his hands.
He looks up from the gift and across to where his transgender daughter is sitting and pulling uncomfortably at the sleeves of her sweater.
Dad gets up his courage and walks over, handing the gift to his daughter and still trying to sort through his own feelings. The daughter unwraps it to discover a 2-in-1 hair straighter and curling iron—a gift that clearly shows Dad's acceptance of her as she is.