As much as I despise advertisements.....I love that jingle from Target.
Why can’t you meet me in the middle.......can’t get it out of my head. Target’s info about the group singing it.
What was it about this song that made it a fit for Target?
We liked the fact that this song brings together incredibly talented artists, blending their genres to create a sound that fans of all types of music will love. Also, “The Middle,” which is the name of the song, is exactly where you land when you hit the center of the Target bullseye. We’ve had a lot of fun playing with that idea—the middle of the Target bullseye—as we’ve been working on the creative that will help bring this effort to life. I’m also excited that actual Target team members will be included in the spot on GRAMMY night, which is a fun new element we’ve added to the concept for this year.
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