Ruby Chocolate Is Coming to the U.S. From Switzerland

[left-of-center2012]

The world’s largest chocolate market is finally getting a taste of the ‘ruby’ chocolate, the first new type in more than 80 years.

Switzerland’s Barry Callebaut AG, the top maker of bulk chocolates, is rolling out its ruby breakthrough in the U.S. almost two years after announcing the discovery. The new type of chocolate, with its pinkish hue, expanded the industry’s color palette beyond just dark, milk and white, and was the first new natural shade added since Nestle SA started making white bars in the 1930s.

The innovation, based on a special type of cocoa bean that can be found in Ivory Coast, Ecuador and Brazil, has a natural berry flavor that’s sour yet sweet.

There are still some hurdles. The Swiss firm will have to wait for approval from the Food and Drug Administration to be able to call it "chocolate." For now, the product will be launched as ruby couverture, with early adopters using names like ruby cacao bar and ruby cacao truffle, Smit said. A similar approval process is needed in Canada, he added.

Another main hurdle the company may face is that Nestle has been the biggest adopter of ruby chocolate for its KitKat bars. But in the U.S., the KitKat brand is made by The Hershey Co. instead.

https://www.bloomberg.com/news/articles/2019-05-14/biggest-chocolate-market-gets-a-taste-of-ruby-with-u-s-launch?srnd=premium

[targetpractice]

1. Want.

Now. Please.

[N_E_1 for Tennis]

2. Ack...another form of chocolate they can...

turn into some wax-like substance that slightly resembles a chocolate taste. I’d love to try it straight from the Swiss chocolatier.

Yes I’m a chocolate snob...absolutely no regret.

[left-of-center2012]

5. "slightly resembles a chocolate taste"

No.

"... has a natural berry flavor that’s sour yet sweet"

[DFW]

8. Talk about no regrets

I'm in Belgium once a week, France three times a month, and Switzerland usually once a month.

It's all I can do not to overdose on the stuff.

[yardwork]

10. Send some to us! Care package.

[ProudLib72]

3. White chocolate with some red food dye

Not falling for it.

Besides, MAGAt red chocolate?

[GemDigger]

4. I'll try it but please don't do that to KitKat Bars. nt

[Mosby]

6. White chocolate is different, I thought.

[left-of-center2012]

7. this

White chocolate is a chocolate confection made from cocoa butter, sugar and milk solids.
It lacks the cocoa solids found in other types of chocolate.

https://en.wikipedia.org/wiki/White_chocolate

White chocolate is my favorite

[csziggy]

9. It seems to be made from particular cocoa beans is may be unfermented

Ruby chocolate[1] is a variety of chocolate introduced in 2017 by Barry Callebaut, a Belgian-Swiss cocoa company. The variety has been in development since 2004.[2] It was unveiled at a private event in Shanghai on 5 September 2017.[3][4]

The chocolate is made from the "ruby cocoa bean".[4][5] "Ruby beans" are existing botanical cocoa bean varieties that have been identified as having the right attributes to be processed into ruby chocolate.[6]

The chocolate's taste is described as "sweet yet sour",[7] with "little to none" of the cocoa flavour traditionally associated with other varieties of chocolate.[8]

With the production methods being kept a trade secret, publications note industry speculation that ruby chocolate is made with unfermented cocoa beans, which can have a natural red-pinkish colour.[8][6][9] The company also registered a patent in 2009 for "cocoa-derived material" from unfermented cocoa beans (or beans fermented for no more than three days) that become red or purple after treating them with an acid and then defatting with petroleum ether.[10][6]

The variety was not available for sale to consumers until 19 January 2018, when it was introduced in a new flavor of Kit Kat bar, in Japan and South Korea, as well as online.[11][12] One stick was to cost 400 yen (USD$3.60).[13] In April 2018, Kit Kat announced the release of the ruby chocolate in the UK. Fortnum & Mason started selling a ruby chocolate product on the 13th of April 2018[citation needed], and Kit Kat launched theirs on the following Monday.[14]

https://en.wikipedia.org/wiki/Ruby_chocolate