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Mountain Dew ‘Lost to the Internet’ in ‘Dub the Dew’ Project
Never underestimate the Internet’s power to stop genocide bring down soda companies’ lame crowdsourcing campaigns. Mountain Dew gave the masses naming rights to a new flavor (“with green apple attitude”), and it seems online pranks-’n’-memes factory 4chan (the same army that recently brought down this lettuce-stomping Burger King employee) got to it first.
http://hypervocal.com/news/2012/4chan-trolls-take-over-mountain-dews-dub-the-dew-contest/#