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LynneSin

(95,337 posts)
Mon Aug 27, 2012, 11:54 AM Aug 2012

Coming to a public toilet near you - TP advertising

http://www.delawareonline.com/article/20120827/BUSINESS08/308270027/Startup-debuts-ad-supported-TP-public-restrooms?odyssey=tab%7Ctopnews%7Ctext%7CHome&nclick_check=1

Startup debuts ad-supported TP in public restrooms


DETROIT – Ads are everywhere, from jet bridges at airports to movie tickets. Now, Jordan and Bryan Silverman are aiming to take advertising where it’s never been before.

Their Ann Arbor, Mich.-based startup firm, Star Toilet Paper, recently started selling ads and coupons printed on sheets of toilet paper.
“It takes advertisers a couple of seconds to wrap their heads around advertising on toilet paper,” said Jordan, who acknowledges his business elicits plenty of snickers and long pauses.
The tag line on the company’s website advises people, “Don’t rush. Look before you flush.”
The company plans to distribute free, ad-supported toilet paper to public restrooms at restaurants, offices, stadiums and other venues. These locations can save money on a basic necessity in exchange for providing Star Toilet’s advertisers with a captive audience.



Really - would you want to receive a coupon that's printed on toilet paper. That would kinda skeeve me out a bit.

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Coming to a public toilet near you - TP advertising (Original Post) LynneSin Aug 2012 OP
All the shit goes down the same pipe. HopeHoops Aug 2012 #1
Perfect for Koch Industry products! Scuba Aug 2012 #2
My first thought involved pipi_k Aug 2012 #3
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