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Sheldon Cooper

(3,724 posts)
Sat Jan 19, 2013, 05:21 PM Jan 2013

Subway - please.

Since when is a 'footlong' NOT meant to be a foot long??

Subway respond to short sandwich scandal by claiming that FOOTLONG is a trademark and'descriptive name' not a 'measurement of length'



Subway have finally responded to international criticism that their footlong sandwiches only appear to be 11 inches long.

But their reply won't win them any new fans, as they claimed that the word footlong is a 'registered trademark as a descriptive name for the sub' and 'not intended to be a measurement of length.'

'The length of the bread baked in the restaurant cannot be assured each and every time as the proofing process may vary slightly each time in the restaurant.'

Subway have since removed the statement but, as Buzzfeed points out, this is at odds with previous Subway advertising.

Read more: http://www.dailymail.co.uk/news/article-2264906/Subway-respond-short-sandwich-scandal-claiming-FOOTLONG-descriptive-measurement-length.html#ixzz2ISUplylu
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I understand that the proofing process can cause uneven results, but when you're off by a full inch, there is definitely something wrong with your process. I don't think it's the end of the world as we know it, but I really wish companies would be a little more truthful when they're confronted by this sort of thing.

14 replies = new reply since forum marked as read
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Subway - please. (Original Post) Sheldon Cooper Jan 2013 OP
When is the last time that tape was calibrated? Wounded Bear Jan 2013 #1
Haha! Sheldon Cooper Jan 2013 #2
Obviously a male-dominated corporation. MiddleFingerMom Jan 2013 #3
Sew true pinboy3niner Jan 2013 #6
As a Laydee I can verify this is true. Also, ... SEMOVoter Jan 2013 #14
Since the sandwich innards are all pre-measured Duer 157099 Jan 2013 #4
I assume it's profit. alarimer Jan 2013 #10
True Incitatus Jan 2013 #13
Why do the restaurants all smell so bad? Recursion Jan 2013 #5
People have 11" feet so what's the problem? whistler162 Jan 2013 #7
Remind me to take my tape measure the next time I go to my local Subway's. Hard Assets Jan 2013 #8
The proofing! They're trying to bullshit us 'cause they're cutting down on ingredients. Lars39 Jan 2013 #9
this is why most other sub places have 'small' and 'large.' wyldwolf Jan 2013 #11
This one goes up to eleven. Orrex Jan 2013 #12

Wounded Bear

(58,603 posts)
1. When is the last time that tape was calibrated?
Sat Jan 19, 2013, 05:28 PM
Jan 2013

Is that, perhaps, a Quiznos tape measure?

Inquiring minds need to know.

MiddleFingerMom

(25,163 posts)
3. Obviously a male-dominated corporation.
Sat Jan 19, 2013, 05:48 PM
Jan 2013

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.
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Duh.
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.
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Males ALWAYS exaggerate linear measurements.
.
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Always.
.
.
.

SEMOVoter

(202 posts)
14. As a Laydee I can verify this is true. Also, ...
Sun Jan 20, 2013, 12:02 AM
Jan 2013

Baguettes are metric, which really bypasses this whole debate of "footlong" san'wich standard and might explain the existence of mimes, who according to legend began as street thieves that would stick stolen sandwiches in their tights to avoid detection.

I'm thinking this worked, most of the time.....





Duer 157099

(17,742 posts)
4. Since the sandwich innards are all pre-measured
Sat Jan 19, 2013, 05:53 PM
Jan 2013

what difference does it make? They add the same amount of meat/cheese no matter the size of the bread. And all other toppings are free, so who cares?

A big non issues imho.

alarimer

(16,245 posts)
10. I assume it's profit.
Sat Jan 19, 2013, 07:17 PM
Jan 2013

Like the grocery store shrink-ray, where a "pound" of coffee is now 12 ounces. Corporations do this all the time, modify the packaging so you don't notice there's actually less in there, yet charge the same price for it.

In Subway's case (assuming this was intentional, which it may not be), they would save on the ingredients for their bread by making smaller loaves, yet charge the same for the sandwich, increasing by a few pennies their profit per sandwich. Sell plenty of 11-inch "footlongs" and it adds up.

Incitatus

(5,317 posts)
13. True
Sat Jan 19, 2013, 11:41 PM
Jan 2013

They may have also changed the premeasured amounts of meat and cheese that go into their subs. I don't think they've ever advertised the amount before.

 

Hard Assets

(274 posts)
8. Remind me to take my tape measure the next time I go to my local Subway's.
Sat Jan 19, 2013, 06:16 PM
Jan 2013

Gotta get them to meet the standards, y'know?

Lars39

(26,107 posts)
9. The proofing! They're trying to bullshit us 'cause they're cutting down on ingredients.
Sat Jan 19, 2013, 06:23 PM
Jan 2013

Their pans are all the same dimensions...yeast causes dough to rise when it can't go in any other direction any more.

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