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'Beer goggle' study wins Ig Nobel award
13 September 2013 Last updated at 02:57 ET
By Melissa Hogenboom
Science reporter, BBC News
... Brad Bushman of Ohio State University, US, and one of the five co-authors of the alcohol attractiveness study, said he was honoured that his team's work had won an Ig.
In the study, people in a bar were asked how funny, original and attractive they found themselves. The higher their blood alcohol level the more attractive they thought they were ...
http://www.bbc.co.uk/news/science-environment-24061992
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