I only went through the Borg version once, so I don't remember it as well, and didn't enjoy it nearly as much. This is a description of the original flavor Experience, called the Klingon Encounter.
The entrance is similar to a lot of Disney rides -- a long ramp that snakes back on itself. It sounds dull, but along the sides is a virtual museum of Star Trek memorabilia, including costumes, props, and photographs from the television series and films. It is laid out in chronological sequence, as if it all really happened, so it begins with NASA and Zephraim Cochrane. My hands were always itching to touch the costumes, but it's all safely behind glass.
When you get to the actual entrance, you are sorted into five or six lines of four or five people each. The guides explain that you are going onto a simulator ride, and they show you the usual film about "you must be this tall to ride", "pregnant women and those with heart or back problems should step aside" (with a smirking husband and ticked-off pregnant wife in the video!).
Then Flash / Bang, the room goes black. The walls have changed. The freaking floor has changed. You are now standing on a large scale transporter pad in place of the concrete floor. I still haven't figured out how they did it! There are a couple of Enterprise crew members at the newly-appearing transporter podium, who explain that they have intercepted your group in a transport by a renegade group of Klingons through some kind of rip in the space-time continuum. The Klingons tried to capture your group, because one (or more!) of you is an ancestor of Captain Picard. Capture the ancestor -- no more Picard.
The ride guides get taken away for debriefing, and the crew herds you down a hallway. There are wonderful effects, with flashing panels, red alert lights and announcements, and other sound effects as you move toward the bridge.
You enter the bridge from the upper right door (if you were standing in front of the view screen at the front of the bridge looking toward the captain's chair). The group congregates at the rear while Riker comes on the view screen. Captain Picard disappeared from the ship at the moment the group appeared, and the group must be returned to the present day in order for him to reappear. There are crew members at the usual stations, interacting with Riker and with the group. Riker commands LaForge to prep a shuttle to return us to Earth.
We get shoved out the other upper entrance to the bridge, down another hallway, and are once again lined up for the simulator. It is laid out as a shuttle with rows of seats, with the usual seat belts and safety bars, and view screens at the front and both sides. Geordi LaForge is piloting, but is only heard and not seen. The Klingons attack as the shuttle leaves the shuttle bay and you swoop and swerve in a well-done 3-D ride as the shuttle evades the attackers, the Enterprise and a lot of debris. Eventually you slip back across the time rip, and are racing over Las Vegas, followed by a Klingon bird of prey. Eventually (of course!), the good guys win, and the shuttle drops through some sort of heating/cooling tower to be deposited back on the ground level of the Las Vegas Hilton.
As you are led down the back hallway toward the DS9 Promenade and Quark's Bar, there is a television showing a local newscast. "Those strange lights in the sky this evening were merely a weather balloon!"
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