Honda Inflicts Michael Bolton on the Holidays (Sales plummetting)

[madinmaryland]

Honda isn’t afraid to go where the young people are (cough, the Internet, cough) and take a dip in the cool waters of social media. The automaker has tried Snapchat for Acura, its higher-end vehicle division, maintains a tumblr and today will be launching a Vine campaign, “Happy Honda Days,” featuring Michael Bolton singing personalized greetings from a giant holiday card.

“Happy Honda Days” is meant to be funny, and winkingly ironic. The botoxed balladeer will appear in six TV spots singing silly, tongue-in-cheek holiday songs. As a social element of the campaign, people are invited to send personalized messages from Bolton to their loved ones. Submissions will be posted across Honda’s Facebook, Twitter and Instagram channels with the hashtag #XOXOBolton.

ETA the link: http://digiday.com/brands/honda-goes-social-holiday-sales/

[BlueStreak]

1. Here's some of Bolton's best work, with Kenny G.

Man, those two tear it up.

[bluesbassman]

2. That was released on K-smell Records if I'm not mistaken.

Both at the top of their games on that cut for sure.

[kwassa]

3. Why is Bolton so hated?

What is his crime?

[BlueStreak]

6. Schmaltz in the first degree. Should be punished 5 to 20.

[phleshdef]

4. I'm definitely not a fan of Michael Bolton's type of music... but I've always wondered...

How does such a freakishly booming voice come out of such a freakishly small mouth!

[BlueStreak]

5. Resonance

The mouth isn't much of a factor in the timbre and power of the voice. It is important for the articulation, but if you have good pipes, a mouth of any size and shape will do.