FDA rejects 1-800-GET-THIN's proposed corrections to its 'misleading' advertising
The Food and Drug Administration has cracked down on the 1-800-GET-THIN ad campaign that has promoted weight-loss surgery at several Southern California clinics. The company behind 1-800-GET-THIN has halted all its advertising.
The 1-800-GET-THIN campaign was hugely successful it promoted LapBand weight-loss surgery on billboards, radio, TV and online for eight California surgery centers. Then, last December, the FDA issued a reprimand, calling the campaign misleading. In January, the company submitted proposed corrections.
The FDA responded on May 9 with a four-page letter that says more corrections are necessary.
The letter spelled out a number of directives, including a call for the 1-800-GET-THIN ads to clearly state that LapBand surgery may result in serious injury or death. The surgery centers are facing several lawsuits after five patients died following LapBand procedures.
Read more...
http://www.scpr.org/news/2012/05/16/32462/fda-rejects-1-800-get-thins-proposed-corrections-i/