"Trudeau Attack Ads Have Backfired, Failed To Hurt Liberals, Poll Suggests"

[applegrove]

Trudeau Attack Ads Have Backfired, Failed To Hurt Liberals, Poll Suggests

The Huffington Post Canada | By Eric Grenier

http://www.huffingtonpost.ca/2013/05/08/trudeau-attack-ads-liberals-conservatives-poll_n_3237888.html?just_reloaded=1

"SNIP...........................


If Stephen Harper was hoping Conservatives could blunt the effect of Trudeau’s arrival as Liberal leader, the early indications are that they failed. In fact, of the 39 per cent of respondents who said they saw the ads, Liberals held a 10-point advantage over the governing Tories. The two parties were tied among Canadians who hadn't seen the commercials.

Not only has the ad campaign apparently backfired in the polls, it appears to have helped boost Liberal fundraising. Trudeau announced in a video released Monday that the party had raised over $1 million from 14,000 donors since he became Liberal leader less than a month ago.

But it comes as no surprise that poll respondents reacted negatively to the attack ad. Other surveys have shown similar results, only for the message contained in the ads to seep its way into how viewers perceive those on the receiving end of the attacks. It is possible that, over time, the ads will take their toll on the new Liberal leader.

However, the practised casualness of the video in which Trudeau announced the fundraising milestone takes the Conservative attack head-on. Instead of trying to prove the attack ads’ claims wrong, as Stéphane Dion and Michael Ignatieff tried and failed to do, Trudeau is attempting to own them. Young and inexperienced? Rather than appearing in a suit-and-tie in an attempt to give him more gravitas, Trudeau wore a t-shirt and cargo shorts. The message is clear — this is supposed to be a different kind of leader, and the Liberals think that is what Canadians want.

..........................SNIP"

[Dawson Leery]

1. Remember when the PC's attacked Chretien's speaking impairment?

Remember when the PC's doubled the GST?
Remember what happened to the PC's after that?