iOS 7 shines as Apple bests Android, Windows Phone in 'user experience shootout'
Following the public release of iOS 7, Apple's newest operating system is thrown into the fire against its strongest competitors in a battery of user experience tests, and coming out on top against Samsung's customized Android build and Microsoft's Windows Phone.
The study, conducted by technology consultants Pfeiffer Consulting, was designed to gather and compare quantitative user experience data from users of Apple's iOS 6 and newly released iOS 7, Microsoft's Windows Phone 8, Samsung's variant of Android, and BlackBerry's Blackberry 10.
According to Pfeiffer, the test methodology attempts to eliminate as many subjective variables — like brand loyalty or perception — as possible, looking only at objective "aspects that have a direct impact on the day-to-day user experience of an average, non-technical user." Pfeiffer hones in on four key points: the operating system's cognitive load, efficiency and integration, options for customization, and user experience friction.
http://appleinsider.com/articles/13/09/24/ios-7-shines-as-apple-bests-android-windows-phone-in-user-experience-shootout