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Related: About this forumColombia rated among the 10 strongest brands in Latin America
http://colombiareports.co/colombia-rated-among-10-strongest-brands-latin-america/------------
The CBI study was based on information given by 2000 travellers aged between 21 and 65, from countries all around the world, including the United States, Great Britain, the UAE, Australia, India and China. It focused on the travelers perceptions of the different countries quality of life, value system, culture and the possibility for business investment.
Colombia came second in the opportunity for work category, behind Uruguay, and third in the skilled labor force category, behind Argentina and Uruguay.
The study says that 65% of the travellers who had visited Colombia then recommended it to others, while 13% of those who hadnt yet visited were considering doing so in the near future. Germans seem to hold Colombia in the highest regard amongst travellers.
Sitting at the top of the CBI study for brand strength is Brazil, followed by Argentina, Costa Rica, Chile, Peru, Mexico, Uruguay, and Panama. With Colombia and Puerto Rico completing the top 10.
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Colombia rated among the 10 strongest brands in Latin America (Original Post)
Bacchus4.0
Sep 2013
OP
PoliticAverse
(26,366 posts)1. Countries are 'brands'?... n/t
Bacchus4.0
(6,837 posts)2. yep, Country brand Means quality of things from the country n/t
s
Judi Lynn
(160,456 posts)3. Perplexing. Strange use of the English language. n/t
Bacchus4.0
(6,837 posts)4. link and full list
http://www.futurebrand.com/foresight/cbi
®FutureBrand, All Rights Reserved
CBI LATINOAMÉRICA 2013 101
1 Brasil
2 Argentina
3 Costa Rica
4 Chile
5 Perú
6 México
7 Uruguay
8 Panamá
9 Colombia
10 Puerto Rico
11 Rep. Dominicana
12 Cuba
13 Venezuela
14 Ecuador
15 Nicaragua
16 Paraguay
17 Honduras
18 Bolivia
19 El Salvador
20 Guatemala
21 Haití
Country
Brand Index
Latinoamérica
2013
®FutureBrand, All Rights Reserved
CBI LATINOAMÉRICA 2013 101
1 Brasil
2 Argentina
3 Costa Rica
4 Chile
5 Perú
6 México
7 Uruguay
8 Panamá
9 Colombia
10 Puerto Rico
11 Rep. Dominicana
12 Cuba
13 Venezuela
14 Ecuador
15 Nicaragua
16 Paraguay
17 Honduras
18 Bolivia
19 El Salvador
20 Guatemala
21 Haití
Country
Brand Index
Latinoamérica
2013