Kodak stock rises 45% on new business plan (BBC)

[eppur_se_muova]

Troubled photography firm Eastman Kodak has unveiled a new plan to transform the company into a digital player, sending its shares soaring.

The 132-year-old firm has simplified its business structure in an effort to cut costs, including the creation of a new unit with a focus on consumer digital products.

Shares in the firm shot up 45%.

There has been many press reports that Kodak was preparing to file for bankruptcy protection in the US.

Kodak has turned its focus in recent years to a new line of inkjet printers, which along with home photo printers are performing well.
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http://www.bbc.co.uk/news/business-16498261

[dixiegrrrrl]

1. I am so glad you posted this.

I for one had thought that Kodak was gone for good, I guess because of all the publicity around it ending their
photo business.

[eppur_se_muova]

2. They've been trying to succeed in digital for a long time, they just waited too long to start.

I understand most of their business now is in photo printers -- for home desktop etc.