JCPenney stock is now 97 cents a share

[left-of-center2012]

These are tough times for JCPenney. A day after falling below $1 for the first time since it started trading in 1929, JCPenney stock fell 8% on Thursday to close at 97 cents a share.

The 110-year old company hasn't been profitable since 2010 and its prospects are bleak. JCPenney (JCP) is $4 billion in debt with a junk credit rating, a sinking cash hoard and no sign of a turnaround.

With few shoppers coming to stores, JCPenney faces inventory and supply chain struggles and no clear marketing plan or strategy. The company has been forced to offer steep discounts on clothing to clear its massive inventory glut.

Last month, JCPenney reported a $151 million third-quarter loss and a 5.4% drop in sales. The stock has fallen 68% this year and nearly 30% in December alone.

https://www.cnn.com/2018/12/26/investing/jcpenney-stock/index.html

[Bluepinky]

1. I really like JC Penney, hope it stays solvent.

I love shopping there, good quality items for a fair price.
Just bought a new mattress there and my son bought his girlfriend a lovely ring for Christmas.
I like the Liz Claiborne clothes. And my daughter loves the Sephora makeup stores inside Penney stores.

[left-of-center2012]

2. It has been my 'go to' place for men's clothes

I like the price, fit, quality.

[kimbutgar]

3. I like J.C. Penney also

Planning to buy a new mattresses will check out their selection today.

[Bluepinky]

5. They have great prices on the closeout mattresses.

[Liberty Belle]

4. I like JC Penney and feel bad for leaving without buying anything this holiday season.

They have reduced the number of registers and the line was too long, so i gave up.