Walmart launches new in-house fashion line 'Free Assembly' ...

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Walmart launches new in-house fashion line Free Assembly with wardrobe staples under $46

Walmart wants to become a new "fashion destination" as Americans ease into the autumn season. The big box store announced Monday that it's launching Free Assembly, a clothing brand that is targeted toward people on the market for wardrobe staples at the affordable prices.

The clothes are designed by the company's in-house design team, and the brand is launching online and in 250 stores. Starting September 21, the fall collection will kick off with more than 30 items for women, and 25 for men, all priced between $9 and $45.

Walmart, an essential retailer, could be well-positioned to capture an increasing share of clothing sales with retail bankruptcy cases and store closings piling up. Walmart's latest venture also represents yet another step in what's been an extended effort to expand its fashion footprint.

In 2017, Walmart acquired the popular menswear brand Bonobos in a $310 million deal. And in 2019, it launched a denim line with actress Sofia Vergara. Walmart has also added roughly 1,000 brands to its e-commerce business and in May, it teamed up with the secondhand apparel seller ThredUp to enter the resale market.

https://www.usatoday.com/story/money/2020/09/21/walmart-launches-new-house-fashion-label-free-assembly/5850871002/

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