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Environment & Energy

wtmusic

(39,166 posts) Wed Mar 27, 2013, 10:27 AM Mar 2013

Clorox's "Green" marketing strategy: mock the people you want to buy your products

http://www.greenworkscleaners.com/whats-new/the-green-housewives/

Someone at some ad agency just lost their job.

2 replies

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Clorox's "Green" marketing strategy: mock the people you want to buy your products (Original Post) wtmusic Mar 2013 OP

Clorox would lose market share if green really gained traction KurtNYC Mar 2013 #1

Thought I'd see if I can embed this so I don't have to go to the clorox site... hunter Mar 2013 #2

KurtNYC

(14,549 posts)

1. Clorox would lose market share if green really gained traction

Reply to wtmusic (Original post)

Wed Mar 27, 2013, 10:49 AM

Mar 2013

because the demand for white clothing and the bleach to keep it that way would be minimized.

CW in the corporate world is that "green" is just BS. They fake being green in commercials or they will find some way to make themselves more money and then claim they are doing it to be green. For example, eliminating packaging, forcing you to use online payment, or bogus organic foods.

hunter

(38,311 posts)

2. Thought I'd see if I can embed this so I don't have to go to the clorox site...

Reply to wtmusic (Original post)

Wed Mar 27, 2013, 04:12 PM

Mar 2013

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