Media Matters Analysis Shows Keystone XL Proponents Dominated Media
From DeSmogBlog:
A compelling new study from Media Matters for America reveals that proponents of the Keystone XL pipeline were granted far more time in the media than those who opposed it. As their study reveals, the majority of the coverage of the proposed pipeline regarded the creation of jobs, which was overwhelmingly discussed in a positive light, with most news outlets reporting only the industry’s own analysis of the jobs that would be created, even as reports repeatedly showed the industry’s job numbers to be false.
In general, the report shows that the pipeline issue was often covered in a positive light, with industry “experts” being quoted or hosted on TV news programs, as well as in print. The only two print outlets that the study found to have reported more negatively about the pipeline were The Los Angeles Times and USA Today. However, they note that the USA Today editorial board did come out in favor of the pipeline.
The main area of concern for the media was on the job creation issue, which is exactly what the industry wanted them to focus on. In contrast, the potential environmental damage and costs were often completely overlooked. From their report:
Media Framed Pipeline As A Jobs Issue. Although the pipeline would lead to a small number of long-term jobs, the potential for job creation from the pipeline was mentioned in 68% of print coverage, 67% of broadcast coverage and 75% of cable coverage.
Full story is here.