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Cree Launches $99 LED Street Light
Cree Launches $99 LED Street Light
Cities are already flocking to LED street lights—could this be the final push?
KATHERINE TWEED: AUGUST 6, 2013
Cree (NASDAQ: CREE) already passed one lighting milestone earlier this year, offering a warm white light-emitting diode (LED) bulb for less than $10.
The LED company is now taking another step in low-cost, high-quality LEDs for another sector: street lighting. The XSPR LED residential street light will sell for as little as $99 while using more than 65 percent less energy, according to the company.
The new street light ideally replaces high-pressure sodium fixtures of up to 100 watts, according to Cree, and can offer payback in less than one year.
As a relative newcomer, Cree is incentivized to push the pricing boundaries of LEDs, compared to incumbents that still make plenty of money in the traditional street light sector with HIDs, and therefore are less interested in aggressive LED pricing, said Jon Guerster, CEO of Groom Energy Solutions. “Because Cree makes high-quality products, taking a price leadership role is more significant than pricing statements by less known, less established Asian vendors trying to buy market share,” he added.
The low price might just be the final straw in the push...
Cities are already flocking to LED street lights—could this be the final push?
KATHERINE TWEED: AUGUST 6, 2013
Cree (NASDAQ: CREE) already passed one lighting milestone earlier this year, offering a warm white light-emitting diode (LED) bulb for less than $10.
The LED company is now taking another step in low-cost, high-quality LEDs for another sector: street lighting. The XSPR LED residential street light will sell for as little as $99 while using more than 65 percent less energy, according to the company.
The new street light ideally replaces high-pressure sodium fixtures of up to 100 watts, according to Cree, and can offer payback in less than one year.
As a relative newcomer, Cree is incentivized to push the pricing boundaries of LEDs, compared to incumbents that still make plenty of money in the traditional street light sector with HIDs, and therefore are less interested in aggressive LED pricing, said Jon Guerster, CEO of Groom Energy Solutions. “Because Cree makes high-quality products, taking a price leadership role is more significant than pricing statements by less known, less established Asian vendors trying to buy market share,” he added.
The low price might just be the final straw in the push...
http://www.greentechmedia.com/articles/read/cree-launches-99-led-street-light?utm_source=Daily&utm_medium=Headline&utm_campaign=GTMDaily
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