After 3 Millions Views, Greenpeace 'Save the Arctic Lego Movie' Pulled from YouTube

[Judi Lynn]

Published on Friday, July 11, 2014 by Common Dreams

After 3 Millions Views, Greenpeace 'Save the Arctic Lego Movie' Pulled from YouTube

Warner Bros. apparently objects to use of toy characters who save arctic, but not those who destroy it

- Jon Queally, staff writer

UPDATE: (8:14 PM EST): Greenpeace's sad, oil spill-themed parody aimed at Lego and Shell is back on YouTube

According to The Wrap:

After initially having Greenpeace's super viral “Lego Movie” parody pulled from YouTube, Warner Bros. has withdrawn its complaint and the clip has been put back up on the video site.

The video, which drowns characters from WB's mega-hit film in oil, was made as a protest against the toy company's $116 million sponsorship deal with Shell Oil. It had reached over 3 million views on YouTube in just a couple of days, before it was taken down late Thursday.

UPDATE (1:02 PM EST): Statement sent by Greenpeace to its member regarding the banned video:

It looks like LEGO and its corporate pals are more offended by a video than by the idea of Shell’s plan to drill for Arctic oil. Despite the real risk of a terrible and unstoppable oil spill in icy, pristine waters, Shell is determined to plunder every last drop of oil it can.

Just like it’s not OK for a tobacco company to market to children, an oil company has no place promoting its brand on kids’ toys. So that's why we’re asking LEGO to show the world - and our children - that an ethical company won't work with Shell.

LEGO said last week that it’s “determined to leave a positive impact on society and the planet”. So are we! That’s why we’re working together to protect our oceans, rainforests and the Arctic.

More:
http://www.commondreams.org/headline/2014/07/11-1

[defacto7]

1. Thanks for the info

It says something about Lego as well as Warner Bro. Hopefully Greenpeace will get some sort of apology from one of these companies for letting business get ahead of life on the planet..... or not.

[delrem]

2. I'm having a hard time trying to wrap my mind around that. nt

[SamKnause]

3. 3,356,658 views and climbing !!!!!!!!!!!!

[bananas]

4. Glad it's back - it was an awesome movie, and an awesome video by Greenpeace.

Who was the singer? She has a nice voice.

edit: Credits at vimeo:

http://vimeo.com/100203987

LEGO: Everything is NOT Awesome
from Martin Stirling 3 days ago

We love LEGO. You love LEGO. Everyone loves LEGO.

Children's imaginations are an unspoilt wilderness. Help us stop Shell polluting them by telling LEGO to stop selling Shell-branded bricks and kits today. Sign our petition at grnpc.org/Ig0qP

-----
All shot in camera using:

CAMERA: Canon 5Dm3 on Gazelle motion control rig.
DIORAMA: 120kg of LEGO (donated and freecycled)
OIL: 50 Gallons of glycerin mixed with Indian Ink

CREW:
Director: Martin Stirling
Producer: Pietro Matteucci
DOP: Matthew Day
Art director: Andy Gent
Editor: Alex Burt

"Everything is Awesome" cover by Alex Baranowski and Sophie Blackburn

https://www.facebook.com/SophieBlackburnMusic/posts/810709588941648

Sophie Blackburn
July 8 at 11:53am ·

Really super excited to have worked with the amazing Alex Baranowski Music on the soundtrack for this beautifully dark LEGO film. Please watch & share.

<snip>

https://www.facebook.com/alexbaranowskimusic/posts/788631327843808

Alex Baranowski Music
July 10 at 3:54am ·

My cover of "Everything is Awesome" (with singer Sophie Blackburn) was featured on Greenpeace's recent online ad to encourage Lego to cut ties with Shell. Two and a half million hits in two days.... yikes

<snip>

[OnlinePoker]

5. Kind of ironic since the ABS plastic legos are manufactured with come from oil. n/t