Chevy Olympic ads feature gay couples

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http://www.adn.com/2014/02/07/3312769/chevy-olympic-ads-feature-gay.html



This image provided by Chevrolet shows a scene from a one of two of the automaker's ads that feature gay couples and families that will air during the Olympic opening ceremony on NBC on Friday, Feb. 7, 2014. It’s the latest example of advertisers trying to be more inclusive in who they show in their commercials.

Chevy Olympic ads feature gay couples
By MAE ANDERSON
AP Business Writer
February 7, 2014 Updated 8 minutes ago

NEW YORK — While several Olympic sponsors have spoken out against Russia's restrictions on gay rights ahead of the Sochi Winter Games, Chevrolet is rolling out two ads during the U.S. broadcast of the opening ceremony on Friday that feature gay couples.

The ads are the first to feature gay couples during an Olympic broadcast, according to GLAAD, an advocacy group for the lesbian, gay, bisexual and transgender community. They also come at a time when a fairly new Russia law banning gay "propaganda" from reaching minors has drawn strong international criticism ahead of the Games.

Three sponsors of the U.S. Olympic Committee — AT&T, DeVry University and yogurt maker Chobani — have spoken out explicitly against the Russian law. Other companies that have remained silent on the issue have been criticized on social media. And there have been calls for a boycott of the Sochi Games from gay activists and others around the world.

Chevy, a unit of General Motors Co. that is not an official sponsor, didn't comment on the Russian laws specifically, instead saying in a statement that "these ads ... are not intended as any political commentary."


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I'm glad to see corporations are showing real people in these ads.

I'm sad to see that corporations showing real people in these ads are news.