BURGER KING SELLS 'PROUD WHOPPER' IN SAN FRANCISCO

[xchrom]

http://hosted.ap.org/dynamic/stories/U/US_BURGER_KING_PROUD_WHOPPER?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2014-07-01-19-44-32


This undated image provided by Burger King shows the Proud Whopper. Once opened up, a message inside the wrapper states, “We are all the same inside.” (AP Photo/Burger King)

NEW YORK (AP) -- Burger King is celebrating gay pride with a message on its Whopper wrappers.

The fast-food chain says it will post a video online Wednesday that shows scenes from a San Francisco location where it sold a "Proud Whopper." Customers were not told what is in the burger, which comes wrapped in rainbow paper. Once opened up, a message inside the wrapper states, "We are all the same inside."

The idea is that the Proud Whopper is no different from the regular Whopper, despite its colorful packaging.

The marketing effort is part of Burger King's push to connect with customers in a more meaningful way, particularly with the younger individuals fast-food chains are known for courting. As part of that push, Burger King recently said it was retiring its "Have It Your Way" slogan in favor of the more personal "Be Your Way" (Ad Age pointed out the phrase was "grammatically challenged&quot .

[Sherman A1]

1. Interesting

I have to say that on my last two visits to BK, I have found the food to be tasteless. They have changed something and despite some rather attractive coupons they have been sending out of late, I think eating the coupons would be more enjoyable. My Step Daughter in another part of the country has told me she has found the same to be true in her region as well, so I am pretty certain it isn't just my area.

[Joe Magarac]

2. Very nice, but I still won't eat that slop. Sorry. n/t

[Spitfire of ATJ]

3. MAJOR LEAGUE COLLECTABLE ALERT!!!!