Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
Latest Breaking News
General Discussion
The DU Lounge
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
The Health 202: Obamacare may lose 1.1 million people because of advertising cuts
Source: Washington Post
The Health 202: Obamacare may lose 1.1 million people because of advertising cuts
By Paige Winfield Cunningham October 23 at 9:41 AM
The Trump administration’s move to dramatically slash Healthcare.gov advertising could translate to at least 1.1 million fewer people signing up this year, says the Obama appointee who ran marking for the federal-health insurance website in 2016.
Josh Peck -- who served as Healthcare.gov’s chief marketing officer under the former president and now heads up the group Get America Covered -- estimated how many fewer Americans might enroll in the Affordable Care Act marketplaces in 2018. He did so by applying what he learned about past signup periods in which the Obama administration spent 10 times what the current administration says it will now invest.
“Surprise: advertising works!” Peck writes in a report provided to The Health 202.
The Department of Health and Human Services announced in August it will gut the marketing budget for enrollment in the marketplaces, spending just $10 million on promoting the law during the upcoming enrollment period that runs from Nov. 1 to Dec. 15. Officials argued the ACA's shortcomings and diminishing returns from the advertising justify the cuts.
-snip-
By Paige Winfield Cunningham October 23 at 9:41 AM
The Trump administration’s move to dramatically slash Healthcare.gov advertising could translate to at least 1.1 million fewer people signing up this year, says the Obama appointee who ran marking for the federal-health insurance website in 2016.
Josh Peck -- who served as Healthcare.gov’s chief marketing officer under the former president and now heads up the group Get America Covered -- estimated how many fewer Americans might enroll in the Affordable Care Act marketplaces in 2018. He did so by applying what he learned about past signup periods in which the Obama administration spent 10 times what the current administration says it will now invest.
“Surprise: advertising works!” Peck writes in a report provided to The Health 202.
The Department of Health and Human Services announced in August it will gut the marketing budget for enrollment in the marketplaces, spending just $10 million on promoting the law during the upcoming enrollment period that runs from Nov. 1 to Dec. 15. Officials argued the ACA's shortcomings and diminishing returns from the advertising justify the cuts.
-snip-
Read more: https://www.washingtonpost.com/news/powerpost/paloma/the-health-202/2017/10/23/the-health-202-obamacare-may-lose-1-1-million-because-of-advertising-cuts/59eccffd30fb045cba000924/