Big Tuna finds a scapegoat: Milennials
The Wall Street Journal reported on Sunday that overall consumption of the packaged fish has declined by more than 40 percent in the United States over the last three decades, according to the Department of Agriculture.
Among the reasons that people are less inclined to reach for a can of Bumble Bee: It isn’t convenient enough for younger consumers. Many people “can’t be bothered to open and drain the cans, or fetch utensils and dishes to eat the tuna,” The Journal reported.
But the rationale that cut hardest, it seems, was a quotation from a vice president for marketing and innovation for StarKist, one of the big three tuna purveyors.
“A lot of millennials don’t even own can openers,” he said.
https://www.nytimes.com/2018/12/03/business/canned-tuna-millennials.html?action=click&module=Latest&pgtype=Homepage
= new reply since forum marked as read
Nothing's going to happen overnight and it will take some time. Consumption of animal protein is already decreasing enough to worry those who produce it, though, and that trend must and will continue. The vegetarian/vegan lifestyle has gone mainstream, as people begin to understand the benefits to their health, their wallets, the environment, and the animals themselves.
In addition, lab-grown meat will become commercially available in the foreseeable future, so die-hard meat eaters will still be able to indulge without contributing to environmental problems, so there's that. 
