Jet Magazine is going fully digital next month

[JustAnotherGen]

http://www.nytimes.com/2014/05/07/business/media/jet-magazine-to-shift-to-digital-publishing-next-month.html?_r=0

Jet, the pioneering African-American weekly magazine that rose to prominence covering the civil rights movement, is expected to announce Wednesday morning that it will no longer publish a regular print edition, the latest in a growing list of periodicals avoiding print in favor of digital publications.

Its owner, Johnson Publishing Company, will move Jet to a largely digital format starting in June, delivered through its website and a paid subscription app. Last year, to cut costs, Jet reduced the weekly publication schedule of the digest-size magazine to every three weeks. Now there will only be an annual “best of Jet” print issue.

Linda Johnson Rice, chairwoman of Johnson Publishing, which also owns the cosmetics line Fashion Fair, positioned the move as a way to bring Jet into the modern age.

“Almost 63 years ago, my father, John Johnson, named the publication Jet because, as he said in the first issue, ‘In the world today, everything is moving faster. There is more news and far less time to read it,’ “ Ms. Rice said. “He could not have spoken truer words. We are not saying goodbye to Jet, we are embracing the future as my father did in 1951.”
Photo


Its June 2, 2014 issue.
In moving to digital, Jet joins a number of magazines that have recently reduced or eliminated their print publications after sharp drops in print advertising revenue. Last month, Ladies’ Home Journal announced it would be moving to a quarterly newsstand-only print schedule and otherwise would be digital. New York magazine moved from a weekly to a biweekly print edition last month.

I have a few aunts that are going to be pretty ticked off.

And I haven't read it in a long time. It's just not a publication I've reached for. Not sure if strictly digital will change the perception of it being sort of like the Ladies Home Journal or Good Housekeeping.

[daligirl519]

1. My college roommate. . .

was featured as one of their "Beauties" back in the late 80's. That magazine always makes me think of my childhood - we had a subscription.

[JustAnotherGen]

3. How cool!

My Aunt Boot always subscribed - I'd read back issues when I went over to her house for Sunday dinner.

I feel -

I feel like I've been touched by greatness with your post!

[Nay]

2. Do people really subscribe to magazines to read them online? I just can't

see the allure, myself.

[JustAnotherGen]

4. Not online per se

But for me? I subscribe on my iPad to a few . I just like not having to recycle so much - but still have the feeling of 'flipping' through a rag.

[jaysunb]

5. I used to be a "Jet Boy"

25 per week with 20 regular customers that waited every Thursday for me to show up. $.10 per copy.

Another memory.....

[JustAnotherGen]

6. You are full of awesome!

Love it!

Does kind of seem like a passing of an era - eh?

I dunno - lipstickalley.com seems to be the future - good, bad, indifferent. I even *hides head in a paperbag* read the nonsense from the girls over there. But I will deny that if confronted on it in real life!