Great WP article on the emotional pull of Bernie's ad

[BigBearJohn]

https://www.washingtonpost.com/news/inspired-life/wp/2016/01/22/the-powerful-emotional-pull-behind-bernie-sanderss-new-ad/

[starroute]

1. And meanwhile, Hillary is selling fear

Her latest ad starts, "The person who lives here (image of White House) has to solve problems (post-apocalyptic hellscape) as big as the world."

Does anybody even know that that image is meant to be? I mean the one with burning buildings or oil derricks or a bombed-out city giving off plumes of black smoke again an ominous orange sky. The one that looks like something out of a comic book disaster movie.

I haven't been able to figure it out, but it colors everything that follow with a tone of "The world is a terrifying place and only Hillary can protect us." And since people react on a visceral level of the visuals, it's not a good image to associate with your candidacy.