How Hillary won California: GOTV.

[pnwmom]

In short, by targeting women and minority voters, speaking their language, and getting them to vote early.

(And I don't think we should underestimate the power of her anti-Trump national security speech. I think it made a strong impression on voters.)

http://www.latimes.com/politics/la-na-pol-clinton-california-20160609-snap-story.html

Large numbers of Californians cast ballots by mail, starting a month before election day. At the time, Sanders was coming off a string of East Coast losses and was working hard to win in Indiana, West Virginia and Oregon to change the narrative of the race and to boost fundraising, said Ben Tulchin, Sanders’ San Francisco-based pollster.

They were successful in those states, but it came at a cost. Clinton’s California campaign used that time to aggressively target people likely to vote by mail, who already skew toward Clinton because they tend to be older and frequent voters. Clinton banked a large lead among these voters before polls showed a tightening race in California.

“There was a massive effort starting weeks before people even received their ballots, a really sophisticated vote chase where we had gone through and figured out who were our voters and we really relentlessly pursued them,” said Ace Smith, a senior advisor to Clinton’s California effort. “We had a list and we checked it twice. Actually way more than twice.”

The campaign also aggressively focused on demographics that have traditionally supported Clinton — minorities and women. They advertised and were able to call voters in six languages in addition to English. Women-to-women phone banks were held every Wednesday. In the final four days of the campaign, volunteers made more than 2 million calls to voters.

SNIP

Last Thursday, Clinton kicked off a five-day tour with a speech in San Diego, where she laid out what she believes are the consequences of a Donald Trump presidency. Many Democratic operatives called it one of the most notable moments of her candidacy. She gave the speech as Trump was saying a judge could not fairly oversee a trial against Trump’s now-defunct real estate school because the judge’s heritage was Mexican.

[riversedge]

1. Her policies address working families -in lifting them up. She talked about them at her

Town Halls all the time.

[auntpurl]

2. Wow, v interesting to see the inner workings of the campaign.

I think Hillary has played this masterfully throughout. She learned every lesson in 2008 and applied them all this time around.

[brush]

3. Grassroots organizing on the ground will beat huge rallies every time

The Clinton campaign spent their money wisely or getting out the vote on the ground instead of renting expensive stadiums and arenas.