Trump emails: Can you spare $10 to help elect a billionaire?
With the simple tap of the "send" button one day last week, Donald Trump collected $3 million in campaign contributions as much as he did in the entire month of May. He had asked for donations of $10 or more, with the promise of adding $2 million of his own money.
That one-day haul from Trump's first fundraising appeal is early evidence of the digital magic it takes to fill campaign coffers Bernie Sanders-style, from millions of people, each giving a few bucks.
Yet that was just one email. Success demands repetition.
The presumptive Republican nominee must make the case that he needs money, after months of boasting that he can pay his own way. And his campaign also is failing in what could be called "the art of the email." One analysis found that 74 percent of his first fundraising requests landed in spam folders.
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