Timing of Bombshells?

[speaktruthtopower]

When a media release is on a Friday (like last weeks), is it generally considered to amplify the effect or attenuate it?

[unblock]

1. friday (particularly late in the day) is when you release stories you want to die.

[bushisanidiot]

11. I have never believed this. Why would news organizations waste time and money on a story

just to "bury it"? why not just cancel the story before the reporter wastes any more time on it?

[unblock]

12. oh it's not a waste for the news organization, they get a story to report.

it's just that they report the story at a time when people are more focused on weekend plans and activities, maybe even a bit of travel.

so people tend not to focus on the story. come monday, when they are ready to focus, it's old news already.

[Dem2]

2. Friday night news dump

It's a long standing tradition to release stories on a Friday to die over the weekend.

[ananda]

4. Clinton will still win.

But this will hurt the Dems in the down ballot races.

[Democat]

8. What does "this" mean in your post?

How is it related to the original post?

[yellowcanine]

6. I think Wednesday, midday to early afternoon.

Wed often a slow news day - no government reports, etc. You want it early enough in the day so it makes it into the evening political chitchat. And bombshells on Wed dominate the news the rest of the week right into the Sunday talk fests.

[EL34x4]

14. Bush's DWI came out the Friday before Election Day.

That was a bombshell. Many think it cost him the popular vote.