Much of the information will have to be done on a state by state basis, since each state (except those who didn't set up exchanges) will have their own exchange info. Some states are doing better than others, and each state is doing it differently--some with general TV ads, some with more targeted community outreach. Here's an article complaining Illinois hasn't done enough:
At the Minnesota State Fair last month, state employees handed out thousands of paperboard fans bearing pictures of Paul Bunyan and Babe the Blue Ox to promote Minnesota's health insurance marketplace.
Over Connecticut beaches this summer, airplanes flew banners emblazoned with "Get Covered!" as teams below distributed free sunscreen packets as part of the state's campaign to get more of its residents insured under the Affordable Care Act.
In Colorado, Oregon and a handful of other states, radio and TV spots have been running for weeks encouraging the uninsured to seek health coverage starting Oct. 1.
In Illinois so far? Mostly silence.
Less than three weeks before the online market where consumers can compare and buy private health insurance plans is set to open, the major portion of a $35 million marketing and advertising plan has yet to launch, leaving many consumers in the dark about the benefits they may be eligible to start receiving in January.
It then explains the state/federal advertising efforts:
The federal government has yet to kick off the brunt of its marketing and educational campaign. It won't begin running the majority of its advertisements until open enrollment in health insurance plans begins next month, officials said.
In Illinois, state officials say small-scale education and outreach campaigns launched weeks ago throughout the state, conducted mostly by dozens of community organizations that received state and federal grants in July and August.
Most efforts have focused on deploying small teams at community events like congressional town halls and presentations to local chambers of commerce, and on enrolling and training the 1,200 or so paid experts who will help explain health insurance and assist consumers in signing up for plans.
"We're laying the foundation with the public and making sure they're educated before we layer on marketing and advertising," said Jennifer Koehler, director of the Illinois Health Insurance Marketplace, the state agency running the health insurance expansion. "This is really about boots on the ground and one-on-one interaction."
http://articles.chicagotribune.com/2013-09-15/business/ct-biz-0915-health-care-launch-illinois-20130915_1_insurance-exchanges-state-exchanges-health-insurance
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THANKS OBAMA 
