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2016 Postmortem
Related: About this forumObama campaign tailors message for key states and voters
The president's strategy won't depend on a nationwide wave of support or on a single theme like in 2008.
By Michael A. Memoli, Christi Parsons and Kathleen Hennessey
May 3, 2012, 5:24 p.m.
WASHINGTON If Barack Obama's first presidential campaign was part cultural phenomenon, part national movement, his second may look a bit more modest like a series of well-run Senate campaigns.
Facing the reality of running as a bruised incumbent in a politically divided country, Obama's advisors say they are plotting a strategy that doesn't depend on a wave of support to lift the president's chances across the country. And it won't hinge on a single theme based on ideas such as "hope" and "change" that defined the campaign and captured the zeitgeist in 2008.
Instead, the Obama campaign is prepping for a block-by-block, hard-slog approach. The campaign, which the president kicks off this weekend, will be tailored to swing states and key voters in those states.
That means talking up the revival of manufacturing to persuade jaded blue-collar voters in Ohio to keep the faith. In Virginia it means tapping into the growing suburban vote and using the state's GOP Legislature and governor as a foil to energize female voters.
More: http://www.latimes.com/news/nationworld/nation/la-na-obama-campaign-20120504,0,7910407.story
By Michael A. Memoli, Christi Parsons and Kathleen Hennessey
May 3, 2012, 5:24 p.m.
WASHINGTON If Barack Obama's first presidential campaign was part cultural phenomenon, part national movement, his second may look a bit more modest like a series of well-run Senate campaigns.
Facing the reality of running as a bruised incumbent in a politically divided country, Obama's advisors say they are plotting a strategy that doesn't depend on a wave of support to lift the president's chances across the country. And it won't hinge on a single theme based on ideas such as "hope" and "change" that defined the campaign and captured the zeitgeist in 2008.
Instead, the Obama campaign is prepping for a block-by-block, hard-slog approach. The campaign, which the president kicks off this weekend, will be tailored to swing states and key voters in those states.
That means talking up the revival of manufacturing to persuade jaded blue-collar voters in Ohio to keep the faith. In Virginia it means tapping into the growing suburban vote and using the state's GOP Legislature and governor as a foil to energize female voters.
More: http://www.latimes.com/news/nationworld/nation/la-na-obama-campaign-20120504,0,7910407.story
Do you think this is a wise strategy or should the Obama campaign be campaigning on a broader front?
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Obama campaign tailors message for key states and voters (Original Post)
ellisonz
May 2012
OP
bluestateguy
(44,173 posts)1. This plays off of how Bush campaigned in 2004
An individualized message for each group you are targeting and each state.
So, in Nevada you tell them that Obama killed the Yucca Mountain nuclear waste depository. In Michigan you talk about the successful auto bailout.
democrat_patriot
(2,774 posts)2. I like it. Focus on those you can sway.
Versus a broad brush, which 30-40% are going to ignore. Focus on the 60%, target your money.
Do suburban people care about a factory?
Do blue collar people care about Yucca mountain? (maybe)
Does Ohio care what Virginia is doing?
I like it. Also helps the senate races in those areas. "Yeah, Democrats care about our specific needs".