Hillary Clinton campaign to spend $4 million on ads in Iowa, New Hampshire

[PoliticAverse]

(CNN)Hillary Clinton's presidential campaign plans to spend more than $4 million reserving ad time in Iowa and New Hampshire throughout September and October, aides said Thursday.

Facing stepped up questions about her ongoing email controversy and the prospect of Vice President Joe Biden getting in the race, the campaign will spend $1.5 million reserving ad time in Iowa, the aides said, and will spend an additional $2.6 million in New Hampshire.

The Iowa ad buy will focus on the Des Moines and Cedar Rapids media markets, while the New Hampshire one will be in the Boston, Manchester, New Hampshire and Burlington, Vermont, media markets.

Clinton became the first top-tier candidate to hit the airwaves when the campaign made a $2 million ad buy for five weeks starting in August. Thursday's ad buy was in addition to that and will focus on introducing Clinton to voters and conveying how her presidency would build on her life's work.

Read the rest at: http://www.cnn.com/2015/09/04/politics/hillary-clinton-4-million-ads-iowa-new-hampshire-2016/index.html

[cali]

1. why Burlington? it's not a New Hampshire market

[morningfog]

2. Maybe she thinks she can erode some of sanders' home support.

It would be for the optics of showing weakness in his home state.

[AtomicKitten]

3. Anecdotal evidence here at DU is that she's already saturated the market in Iowa.

Hillary is running an old school campaign with these TV ads, but a lot of people are off cable TV and onto Roku.

Social media is stretching their collective muscle with Bernie, and I think he will prevail.

[askew]

5. She is completely saturating the tv market with one of the worst ads I've ever seen

from a major candidate. It's so vapid and she is lit in this soft Oprah light. It's pretty absurd.

I hope they are changing ads if they are going to spend all that money because that ad isn't going to help her at all.

[AtomicKitten]

6. In one of his last shows, Jon Stewart mocked her commercial about family.

He looked at the camera and dryly quipped, "So .... she has a family." Ouch.

[askew]

9. That's pretty much my take on it as well.

It's a silly ad for a candidate that seems determined to try to run as vapid as a campaign as possible.

[Juicy_Bellows]

8. Yep. She's been saturated since she announced.

Everyone's mind is made up on her, she can only lose votes at this point. Colossal waste of resources.

[Tierra_y_Libertad]

4. If you got it flaunt it.

Will the ads mention her supposed opposition to the eroding effects of money in politics?

[Juicy_Bellows]

7. That money would be better served going directly to NH foodbanks. Nt.

[olddots]

10. rule one in advertising

Sell the sizzle not the staek .

[Puzzledtraveller]

11. How many mouths would that feed

how many homes could that build.

I'm not saying that against HC, just the $4 million figure being used in that way is hard to imagine and all these candidates are doing it and more.

[sadoldgirl]

12. Well, if Rachel is right, Trump has not done so. n/t