As Trump and Sanders rise, the two major parties fall
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The parties can also do nothing to stop disfavored candidates from attracting attention. On the Democratic side, Sanders is a self-avowed democratic-socialist and independent senator from Vermont who has never before run as a Democrat. Running for the Democratic nomination is just the easiest path to a spot on the ballot in the general election. The establishment may not like his style, but, with Internet buzz, who needs an endorsement from party regulars?
Candidates relying on and playing to the party establishment are failing, while candidates adept at breaking party norms are gaining ground or taking the lead. That's in part because the parties' loss of control over the nominating process has coincided with the decline in their brands. People are almost embarrassed to call themselves Democrats or Republicans, so even candidates avoid party labels and are instead building their own brands.
Brand Sanders is rolling. The Democratic Party couldn't stop his money or kill the energy in his campaign if it tried; and if it did try, it would only help Sanders raise more money and generate even more energy.
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More at: http://www.msn.com/en-us/news/opinion/as-trump-and-sanders-rise-the-two-major-parties-fall/ar-AAe3M86
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SANDERSTORM KEEPS SWEEPING!
