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2016 Postmortem

vinny9698

(1,016 posts) Sun Aug 5, 2012, 05:23 PM Aug 2012

New study shows it is cheaper to register new voters than to appeal to swing voters.

http://www.dailykos.com/story/2012/08/05/1116422/-Hunt-for-swing-voters-ignores-an-even-more-valuable-group-of-voters

Very interesting study. Millions are spent trying to reach swing voters, but research shows most claim to be independent, but in reality have already made up their mind.

Same thing in marketing it is easier to get a person to try a product he has never used, then to get a person to switch loyalty to another brand.

There are a lot of people who have never voted but are leaning or claim to be Democrat.

2 replies

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New study shows it is cheaper to register new voters than to appeal to swing voters. (Original Post) vinny9698 Aug 2012 OP

Especially if you can get them registered and revved up shortly before the election Speck Tater Aug 2012 #1

Definitely! Thanks, vinny. freshwest Aug 2012 #2

Speck Tater

(10,618 posts)

1. Especially if you can get them registered and revved up shortly before the election

Reply to vinny9698 (Original post)

Sun Aug 5, 2012, 05:30 PM

Aug 2012

otherwise they might get registered and then forget all about it by election time.

freshwest

(53,661 posts)

2. Definitely! Thanks, vinny.

Reply to vinny9698 (Original post)

Sun Aug 5, 2012, 05:35 PM

Aug 2012

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