This Ad Calls Out 5 Ridiculous Double Standards Women Face In Less Than 60 Seconds

[LanternWaste]

"In a widely-read study, Harvard Business School students were given a case assignment on Heidi, a real-life successful entrepreneur in Silicon Valley. But there was a catch. Half of the class randomly received their case with one teensy tiny change made: The name "Heidi" was changed to "Howard." Afterward, the students were surveyed, and though Heidi and Howard were found equally competent (as they should have been because they are the same person), the students found Howard much more likeable. The following ad pretty much sums up why...."


http://www.upworthy.com/nailed-it-this-ad-calls-out-5-ridiculous-double-standards-women-face-in-less-than-60-seconds-2?c=ufb1

[NYC_SKP]

1. Loved the video when I first saw it. Only today did I notice who sponsored it.

And now I have to take a deep breath.

Pantene?

Part of a campaign for commercial beauty products.

Also, a campaign exclusively for the Philippines not for US consumption.

Great message, but mixed messaging when it's promoting sales of their product for silky shiny hair.

Because womens' hair in it's natural state is just so, well, icky?

[hlthe2b]

2. Well, progress, given nearly all other commercial for similar companies sexualize the heck of those

appearing in the spot and make that their sole focus.

I don't think I will take too much offense that they end with the pantene hair shot, though to leave it out (the swinging hair) and just showing the name of the ad sponsor surely would have been more "classy" to do.

[NYC_SKP]

3. Indeed, they didn't play up the shiny hair angle nearly as much as they might have.

I wonder why they wouldn't want to use the same campaign in America-- it does after all promote rejection of the stereotypes that we, particularly, can't seem to shake.

[hlthe2b]

5. I don't mean to be "flip" but it may well be that they have some focus group

that finds it offensive to men... (the thought which would piss the living hell out of me if true). But in some ways our society runs a considerable distance behind many other western nations-- in advancing women in society and clearly Madison Avenue is part of THAT problem.

[seabeyond]

6. that is how i see it. a step in the right direction. and clever. create. not the same old. and...

a step in the right direction.

[LanternWaste]

4. I think I'll separate the message and the messenger into two separate concepts.

Much as we should separate the art from the artist, so too should we separate the message from the messenger (so said my grandmother many years ago...)

"Icky". Ok...