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Quartz.com: Bernie Sanders Ads are Killing It with Democrats and Independents
http://qz.com/593653/bernie-sanders-ads-are-killing-it-with-democrats-and-independents/snip
US presidential hopeful Bernie Sanders has been largely overshadowed by Democratic frontrunner Hillary Clinton and boisterous Republican candidates like Donald Trump for much of the primary election cycle. But the Vermont senator’s ads are killing it with both Democrats and Independents.
Commercials from the Sanders campaign, released over the last 180 days, dominated a list of top political ads ranked by effectiveness by ad-scoring firm Ace Metrix. The scores were based on eight metrics, including whether people enjoyed watching the ads, thought they were persuasive, agreed with the overall messages, were driven to seek more information, learned something from them, thought they were credible, found them relevant, and whether the ads grabbed their attention.
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