Traditional TV 'past the point of no return' as viewership hits record low

Traditional TV viewing is falling off a cliff.

According to the latest data from Nielsen, linear TV viewership fell below 50% in July for the first time. Broadcast and cable each hit a new low of 20% and 29.6% of total TV usage, respectively, to combine for a linear television total of 49.6%.

Time spent streaming (via a television) increased 2.9% in July compared with June, according to the data, to reach a record of 38.7% of total TV usage. YouTube (GOOGL), Netflix (NFLX), and Amazon Prime Video (AMZN) all saw month-over-month viewership increases of 5.6%, 4.2%, and 5%, respectively, in July.

"Linear TV [is] past the point of no return," Macquarie analyst Tim Nollen wrote in a note to clients on Monday, adding the revenue line for cable and satellite operators is "probably permanently negative" as pricing fails to drive upside while TV advertising growth stalls.

https://finance.yahoo.com/news/traditional-tv-past-the-point-of-no-return-as-viewership-hits-record-low-191100458.html

I'm going to cancel cable soon and go to streaming service as soon as I get my internet speed upped.