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In reply to the discussion: Sears Closing Hundreds Of Stores, Many KMart Stores Going Out Of Business As Well [View all]happyslug
(14,779 posts)My point was clothing should have stayed a SIDELINE of Sears, not its main emphasis. I do not mean that clothing could NOT be 90% of the store, but Sears had to make sure what drew people to Sears stayed #1, even if Sears made more money on Clothing then its Tools, White Goods and other non-clothing merchandise. Those later items is what brought customers in, clothing may be what they took out and once in the habit of buying at Sears would continue to do so, but getting them into the Store in the first place is the hard part.
In many ways, Sears ended up looking at its short term profits as oppose to long term business. High profit and high turnover in Clothing as oppose to lower turnover for its tools, white goods and other non clothing items. When in a business concentrate at what you are known for (or do like Woolworth, change your emphasis and image at the same time by adopting a new name and new look, i.e Foot Locker).