What very famous product in 1957 was promoted with a Drag queen?

[cinematicdiversions]

For those who think Drag Queens were invented by a TV producer in the aughts. I give you one of my favorite pieces of trivia. A promotion by a major US company using a "female impersonator" in 1957.

Here is a report

And, because it was 1957, Ford decided to have two media previews, one for male reporters and one for their wives. In the former, the Edsel was driven around a stunt course as if it were in a Hollywood blockbuster — at one point an Edsel almost flipped.


Gates mentions in his blog that the women's event, a fashion show, was one of his favorite passages in the story because the host was revealed to be a "female impersonator" (i.e. a man in drag), which was not only bizarre but, as Gates says, "would have been scandalous for a major American corporation in 1957.

Here is the link https://www.businessinsider.com/lessons-from-the-failure-of-the-ford-edsel-2015-9

and here is the product

?quality=90&auto=webp


The Ford Edsel.