“Rollin’ Coal” Is Pollution Porn for Dudes With Pickup Trucks

[phantom power]

More tribal politics. Because, freedumb!

In small towns across America, manly men are customizing their jacked-up diesel trucks to intentionally emit giant plumes of toxic smoke every time they rev their engines. They call it “rollin’ coal,” and it’s something they do for fun.

An entire subculture has emerged on the Internet surrounding this soot-spewing pastime—where self-declared rednecks gather on Facebook pages (16,000 collective followers) Tumblers and Instagram (156,714 posts) to share photos and videos of their Dodge Rams and GM Silverados purposefully poisoning the sky. As one of their memes reads: “Roll, roll, rollin’ coal, let the hybrid see. A big black cloud. Exhaust that’s loud. Watch the city boy flee.”

http://www.vocativ.com/culture/society/dicks-pick-trucks-meme-rollin-coal/

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