WP: Bush Words Reflect Public Opinion Strategy (wartime propaganda?) [View All]

[Pirate Smile]

Bush Words Reflect Public Opinion Strategy

By Peter Baker and Dan Balz
Washington Post Staff Writers
Thursday, June 30, 2005; Page A01

When President Bush confidently predicts victory in Iraq and admits no mistakes, admirers see steely resolve and critics see exasperating stubbornness. But the president's full-speed-ahead message articulated in this week's prime-time address also reflects a purposeful strategy based on extensive study of public opinion about how to maintain support for a costly and problem-plagued military mission.

The White House recently brought onto its staff one of the nation's top academic experts on public opinion during wartime, whose studies are now helping Bush craft his message two years into a war with no easy end in sight. Behind the president's speech is a conviction among White House officials that the battle for public opinion on Iraq hinges on their success in convincing Americans that, whatever their views of going to war in the first place, the conflict there must and can be won.

"There's going to be an appetite by some to relitigate past decisions," said White House counselor Dan Bartlett. But the studies consulted by the White House show that in the long run public support for war is "mostly linked to whether you think you can prevail," he added, which is one reason it is important for Bush to explain "why he thinks it's working and why he thinks it'll win."

For Bush, Bartlett emphasized, the public rhetoric matches the private conviction that his strategy will succeed. But it also leaves Bush in the difficult position of balancing confidence and credibility. The more optimism Bush expresses, the more criticism he draws from Congress and commentators that he is not facing the reality of a tenacious insurgency that, according to U.S. military commanders, remains as potent today as six months ago.

http://www.washingtonpost.com/wp-dyn/content/article/2005/06/29/AR2005062902792.html