Reply #48: White House can be won with about $10 mil total (done right) [View All]

[mouse7]

Now who's the doom and gloomers, huh?

You can win the White house with no ad buys. Just budget for unlimited print runs of issues materials, promo items, and internet bandwidth.

You would need a big army of people. You would move the meetup.com people out to be precinct leaders. They would be in charge of ensuring every neighborhood is constatnly plastered with posters and flyers with the web address. There would be massive amounts of pounding on doors.

You would completely change the focus of the voter interaction from media buys to peer-to-peer. Every neighboorhood would be covered regularly, and ever voter would get the chance to talk to supporters of the candidate when the supporters are out knocking on doors.

Peer-to-peer is by far the most effective method of promotion. TV is way down the list. It's "bang for the buck" is very poor. Personal interaction is far better to sway voters.

What would I do if I were Dean between April and July? Hold back 2-3 mil at the end of the primaries, as at that point, the issue is pretty much decided, and most ad buys toward the end are a waste. Use the money help back to do what I mnentioned I would do in an entire campaign season.