Reply #17: It's a fuckin' LG, what do you expect? [View All]

[jmowreader]

Look, the US appliances market is SATURATED, dig? You got the old names like GE and Frigidaire and you got the super-fancy mostly-Euro names like Miele and SubZero. The only real open place in the market is the dirt-cheap end that brands like eWave (which is one of our house brands) inhabit.

LG wants to get in at the high midrange. This is where a lot of customers shop, because you're at the top of the Maytag and GE lines and entering into Jenn-Air territory. It's fairly affordable, but expensive enough that not everyone will have one. But to break into that territory, they need New and Innovative Features. They can't just do elevator shelves--everyone has that. They can't just do filtered water through the door--everyone has that. But no one has Television In The Door. Except LG.

I like LG's computerized washer-dryer pair, but it's the same price as the GE computerized pair and the LG ones aren't networked like the GE.