'iSnack2.0'? Kraft learns not to screw with cultural icons like Vegemite [View All]

[muriel_volestrangler]

New Vegemite puts Kraft in pickle

It was never going to be easy tampering with a food spread adopted as a culture icon in Australia and New Zealand.

But when Kraft, makers of Vegemite, chose a name for a new variation - iSnack2.0 - public distress forced an embarrassing backtrack.

Kraft had chosen the name after asking for suggestions from the public, for a new, more creamy, cheesy Vegemite.

Three days later, the name has been ditched after complaints it was "the worst name ever" and "unAustralian".

http://news.bbc.co.uk/1/hi/world/asia-pacific/8282035.stm

WTF were they thinking? At least it's picked up another internet phrase:

It's official: iSnack 2.0 declared an 'epic fail'



And the inevitable Downfall video spoof: http://www.youtube.com/watch?v=V7aM-VH9eS0