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Reply #4: CNN -63% less audience than Inauguration '01(fromZepp news e-mail) [View All]

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Algorem Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Jan-22-05 01:34 PM
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4. CNN -63% less audience than Inauguration '01(fromZepp news e-mail)
Edited on Sat Jan-22-05 01:37 PM by Algorem
CNN hemorrhaged more than half their audience from the 2001
Inauguration, overnights show. The troubled news network only averaged
779,000 viewers during yesterday's Inauguration coverage from 10am-4pm
with just 168,000 of those viewers landing in the coveted 25-54 demo.

Like CNN, MSNBC also suffered major losses, only averaging 438,000
viewers throughout yesterday's coverage (141,000 in 25-54), down a
whopping 68% over 2001 and faring even worse in primetime with just
385,000 viewers.

In contrast, Fox News averaged 2,581,000 viewers from 10a-4p (up 30%
over 2001) and their 25-54 demo average of 705,000 came close to CNN's
total coverage ratings yesterday.

PRIMETIME:

FNC -- 2,439,000 (up 57% OVER '01)
CNN -- 1,353,000 (down 14% over '01)
MSNBC -- 385,000 (down 47% over '01) http://www.zeppscommentaries.com/zeppol.htm
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