Air America Radio Making Huge Gains In Colorado [View All]

[SHRED]

The conservative echo-chamber believed Air America Radio would be dead quicker than George Bush’s Social Security privatization plan, but new recent data is proving otherwise. Barely a year after its formation, and contrary to conservative spin, Air America Radio is building an audience at a rate that any radio station would envy.

In the Colorado market, which encompasses Denver and Boulder, KKZN 760-AM reached a milestone in its young life, gathering a 2.0 share in the spring 2005 Arbitron rankings. A year ago, the station's rating was a paltry 0.4. "The Al Franken / Ed Schultz duo in the middle of the day is kicking butt," said Jerry Bell, the station's program director. This marks yet another increase, in yet another market, for the newly formed and rapidly expanding liberal radio enterprise.

In the previous quarter, KKZN received a 1.6 rating. Thus, KKZN has shown an increase of 25% in just 3 months. By contrast, KOA, which broadcasts conservative talkers such as Rush Limbaugh has registered a drop in the last 6 months from a 6.9 rating to a 5.5 rating. Thus, while conservative talkers are still at a structural advantage, the station’s audience has dropped by over 20% in just 6 months.

http://blogcritics.org/archives/2005/08/01/141706.php