IAMS answers my Sinclair letter [View All]

[Boomer]

Dear Concerned Consumer:

Thanks for contacting us about Sinclair Broadcast Group's plans to air "Stolen Honor: Wounds That Never Heal."

We haven't reviewed the content of this program, nor would we advertise in it. One of our guiding principles is that we don't advertise in programs where there is expression for or against a given political candidate.

The way we spend our advertising dollar is important to us. For most TV programming, we're able to review the content on a show by show basis before making any advertising decisions. You may see some of our commercials air on the Sinclair Broadcast Group's network during shows that we've already agreed to appear in. The networks also have control over TV programming and can choose to preempt regularly scheduled programming with different programs, such as this one.

We appreciate your comments and I'm sharing them with those responsible for television sponsorship.

Sincerely,
Tina
Iams Consumer Care, North America