Reply #75: Your list of phrases is good for talking to ourselves [View All]

[Heath.Hunnicutt]

One thing we are going to have to pause and consider is how we intend to affect which audience.

The phrases you came up with are good phrases for galvanizing negative responses to the Right. These will be useful for talking to members of our own community and galvanizing them further.

We are also going to need to reach out to the republican voters and win them over. To do that, we are going to have to avoid phrases that galvanize.

I think the major benefit of an organization focused on messaging will be in how we can work together to come up with 'outreach' messaging.

As I see it, planning a message involves at least these stages and steps:

Planning and Intention

What is the intended effect, and on what audience? How does that audience already seem to feel and talk about the subject?

Wording

What words will address the issues for that audience, and do so in a way that allows them to change their own mind?

Timing

When will this message be most effective? Can this message be delivered nationally on the same day using social networks that collaborate?